Showcooking & Wordsenglish in wine

Trying to find what was lost in translation.

There really isn’t a week that passes in Spain where I don’t see some event that has a session of “showcooking” scheduled. I’m not really sure how this word entered the regular vernacular although to an English speaker it sounds rather mentally challenged like “fire, bad!” or “I don’t actually fondle women, that’s just how I talk.”

I have three theories …